A Berlin success story:
40 years of Teufel Audio
40 Years Teufel: non-stop partygoers
We're celebrating 40 years of Teufel. And with it four successful
decades in which Teufel has developed from an insider tip for sound
enthusiasts to a leading brand in the industry. Just in time for our
anniversary, we are ready to launch a new product offensive. A special
highlight: Power HiFi - a powerful, modular loudspeaker system that
brings a concert atmosphere home.
A life of loud design.
In a tight cooperation between Teufel Audio and Rosenthal, the
porcelain manufacturers experts, the world’s first porcelain loudspeaker
was created, the Teufel x Rosenthal. It combined the expertise of both
partners to create a new speaker that was leap in both markets, both
elegant in design and smooth sounding. A merger of the traditional
porcelain creators and the know-how of wireless music streaming masters
Experience Teufel firsthand
Because we want to be even closer to our fans, we opened new Teufel
Stores in major cities - with our own cinemas and listening rooms. Just
bring your favourite movie or album and test it on Teufel speakers. Our
experts will explain all the features and give you detailed advice.
With Dynamore® we made sound round.
The Radio 3 Sixty was the first product that we incorporated the
Dynamore ® technology, which was developed in Berlin. Making a heavy
sound possible in a small design. The virtual surround sound technology
will be improved with the Dynamore ® and Dynamore ® Ultra.
Streaming success - Teufel streams on
The new Teufel Streaming series is launched. The speakers incorporate
our renowned Raumfeld technology, which has previously won several
awards. The extensive portfolio is already setting new streaming
standards with excellent sound and clever additional features.
Good sound comes from above - Teufel and Dolby Atmos
Teufel becomes the first audio company to deliver Dolby Atmos
licensed column speakers in 2016. The LT 5 Atmos was developed in close
collaboration with Dolby and quickly established itself as a simple
solution for immersive and high definition sound for home cinema
Teufel takes it to the next level
Teufel responds to fan feedback and delivers the largest portable
Bluetooth in the world. With a power output of 122 dB, 2 Bluetooth
inputs and a behemoth 34 kg weight, this sound system should come with
insurance against noise pollution. The sound powerhouse was baptised on
our very own party machine: the Thundertruck, which brings the sound of
no less than 8 Rocksters to the streets and major festivals.
It's a win-win situation - Teufel goes B2B
The establishment of the B2B department quickly proved to be a
success. Teufel looks forward to partnerships with Lufthansa, Heineken
and Netflix, to name but a few.
Even closer to its fans - the Teufel Raumfeld Flagship Store
Teufel steps into the limelight and moves from its office in
Schöneberg into the heart of Berlin's west-end. The new offices are
located in the renovated, listed concept mall "Bikini Berlin" in
Charlottenburg. At the same time, the first Teufel flagship store opens
in the mall. Visitors can experience the whole world of Teufel with
several elaborate listening rooms and projection cinemas as well as
glass laboratories, in the very same space where David Bowie and Iggy
Pop once celebrated in the West Berlin club "Linientreu".
More is never enough – Teufel seeks out new partnerships and enters the Chinese market
The popularity of the Teufel brand and its German origin is very well
received in China, which prompted the company to enter the Chinese
market. This began with the sale of high-performance THX systems.
Teufel goes international
Lautsprecher Teufel started out 2011 with new online shops in the UK
and the Netherlands under the name "Teufel Audio." By this time, the
company had grown to over 130 employees including a new international
team in charge of bringing Teufel’s brand message of making high-quality
loudspeakers at the best possible prices to new markets.
Perfect partners: Teufel and Raumfeld
Teufel celebrated its 30 year anniversary and marked the occasion by
presenting the Ultima 800: Sophisticated floor-standing speakers geared
towards hard-to-please audiophiles at Teufel’s usual unbeatable price.
2010 was also the year Teufel expanded its product portfolio to include
the multi-room streaming system, Raumfeld – an audio trend with
incredible future potential!
Teufel expands its range and becomes Europe's largest audio direct seller
This was the year Teufel entered the PC and multi-media market with
the Concept C. The new system was a runaway success and led to Teufel’s
“Concept” line of PC speakers. Another new product line was also
introduced at this time, the LT series of elegant aluminium column
speakers starting with the LT 3.
This incredibly busy year also saw the introduction of the new System 6 –
the first Teufel system with a flat membrane driver. With these
successful new models, Teufel grew into Europe’s largest direct seller
of audio systems.
Teufel's first webshop
Teufel established its first webshop in 1997. This allowed the
company to reach many more audio fans than through a catalogue alone.
Teufel's direct sales model led to increased customer contact. The
feedback was directly translated into the company’s most popular
policies: An 8 week at-home trial without obligation and a 12 year
guarantee on loudspeakers.
The current website caters to the needs of all audio enthusiasts.
Detailed descriptions, high-resolution images, extensive product specs,
test reports and customer reviews accompany each product. A range of
payment and shipping options ensures that every customer enjoys the
perfect shopping experience to accompany the perfect stereo, home
cinema, multi-media, streaming or portable system.
Home cinema pioneers
In 1995 - the same year DVDs first appeared on the market - Teufel
introduced the Theater 2, the first Dolby certified home cinema surround
system. In 1996, Teufel began selling its first THX certified home
cinema system, the Theater 8. At the present time, Teufel is the leader
in THX licensed home cinema systems in Europe.
An innovative business model
Teufel changed its business model from a specialty store for DIY and
ready made speakers to direct sales via catalogue. This decision gave
Teufel a big competitive advantage: Not having a store greatly reduced
overhead costs which allowed the company to keep prices highly
competitive. The move immediately translated into greater sales.
Teufel sells its first ready-made speakers
The success of Teufel’s DIY business led the company to branch out
into ready-made loudspeakers at the same high level of quality and
affordable prices. The new direction was a success: The two-channel
system "Teufel M 200" was sold 20,000 up to times by 1996. Technical
journals were also impressed. The August 1988 edition of HiFi Vision
magazine commended the Teufel M 200 and M 6000 systems in the reference
Teufel's first online sale
Always quick to adopt new technologies, Teufel accepted its first order via email in 1985.
Teufel was founded in 1979 as a dealer for loudspeaker DIY kits and
components. With his high-quality and affordable DIY sets, Teufel
founder Peter Tschimmel hit upon a highly successful business model that
was right in tune with the times. In 1980, Tschimmel opened his first
store in Berlin.